Andy Wirth is the president and the current CEO of Squaw Valley ski holdings that deals with the development of mountain resorts and hotel industry. He does not give up in his endeavors. Even after losing his arm in a skydiving accident, he did not quit his responsibilities.
He is an entrepreneur and a philanthropist who has survived bad times and still runs the Squaw Valley Holdings with effective management maintaining its business till date. He has 24 years of experience in marketing and sales in ski resorts.
Being a fan of press play with Madeleine Brand at kcrw radio, I was waiting for the guest to be interviewed when Madeleine introduced Andy Wirth as a guest who would be joining her in a face to face interview on his opinion in the discussion “How will the Drought affect California Ski Resorts?”
After a warm welcome, madeleine kicked off the conversation by asking Andy how the last winter was at the ski resort. Andy wirth accustomed the concerning weather patterns and said that it has changed, and the impact has been profoundly felt by the industry.
The last winter saw the ski resort close about 2000 acres of land out of the total 6000 acres due to bad weather effect. Andy Wirth such kind of weather revenue reduced with about 20% fall from total earnings, this year compared to earnings from previous years when winter season was average.
Although they did not make a loss, the earnings were worrying since it predicted a poor trend that may prevail if the winter continues being warmer and short. It’s not a must that the park should be fully open for skiing fans to have fun since the available area can hold them but also is good to have full access to every part set for skiing. Hopefully, the next winter season will change for better hoping the weather pattern favors the skiing industry and sports.
Despite the prevailing conditions, Andy Wirth is optimistic that coming years will be better though the profit was not worth. Andy Wirth, however, recognized that the situation opened up his mind and has come up with advanced models and new techniques of making artificial snow using scientific ways in case the winter period fails to form enough snow.
This has enabled the ski field to have paths even when there is a little activity or when the snow melts faster. The resort is thinking to shift such activities to warm seasons since businesses and competitions books the space during the hot season. Learn more about Andy Wirth: https://about.me/andywirth and http://www.kcrw.com/people/andy-wirth
The changing weather is having an adverse impact on the ski resorts everywhere mostly in California and the surrounding areas. The resorts are trying everything possible to ensure that the activity will continue annually as programmed.
They are ensuring that the skiing enthusiasts continue enjoying their hobby even under such complicated and challenging conditions. Concluding the discussion, Andy said that he is confident that ski resorts will be a going concern even with the disfavoring climate changes.